NEW YORK, NY, OCTOBER 25, 2004
L.inc Consulting Expertly Facilitates Television Commercial Production
Millions Saved by Streamlining and Managing
Costs and Schedules
Sue Paskoski, author of the acclaimed "The New York Production
Guide," NYPG, recently announced the launch of L.inc, (www.linc.bz)
a premier broadcast and print production consulting firm. L.inc is
the powerful bridge between corporations and their advertising agencies
to understand the challenges of television production and effectively
execute solutions to reduce costs, expedite scheduling, and continually
maintain the highest quality and integrity of the creative concept.
L.inc facilitates the important integral relationships among brands,
agencies, production companies, and talent management. With L.inc's
expertise, the creative process is enhanced while budgets are respected.
"At L.inc, we are major production experts with extensive 'hands on'
experience and expertise. While our clients know their products and
advertising agencies know the creative message, L.inc provides the
detailed knowledge to streamline the entire production process. We
cohesively facilitate all the constituents involved including talent,
music, editing, travel, budget, creative, filming, scripting, location,
and contract negotiations in a production," stated Sue Paskoski, President
and CEO of L.inc.
L.inc Consulting is the cost-effective connection between branding,
advertising, and production. Major corporations such as Kraft, BMW,
and Miller Brewing Company understand that expediting the production
of television commercials with the skills of L.inc saves millions
of dollars while maintaining the most successful standards of advertising.
L.inc brings a steady expertise to this volatile industry by providing
a unique perspective garnered from years of experience in managing
the myriad of details involved in television production. Because the
L.inc team is knowledgeable in the nuances of production, they are
able to cost-effectively manage all aspects of the production while
energizing the creative process. L.inc also provides a detailed summary
report of expenditures and savings for each project.
"A production
consultant holds the duel role of maintaining costs as well as the
creative integrity of the spots that are being produced. Working with
Kent and Sue, I view them as an integral part of my team, not adversaries.
L.inc helped our agency to understand the client's point of view as
well as helped the client understand the production process and how
their money was spent. Kudos to these fine people," stated Letitia
Jacobs, Broadcast Producer, The Martin Agency.
The Principals
Sue Paskoski, President and CEO,
has been Executive Producer in multi-director commercial film companies.
She has been responsible for budgeting, contracts, and overseeing
all aspects of film production in award winning productions for Ford
Motor Co., Helena Rubenstein, Pabst Blue Ribbon, American Express,
Coca Cola, Miller Beer, American Airlines, and many more. She founded
and published "The New York Production Guide" (NYPG), the first New
York commercial "bible." Since 1986, she has been a premier TV production
consultant, developing and implementing commercial production guidelines
for Kraft Foods, BMW, and Miller Brewing Co. to ensure production
quality and control costs. Sue has developed and presented production
seminars for brand training and consulted on the acclaimed BMW Internet
films for the first cross-platform advertising. She has the experience
and skill to promote productive relationships among all parties involved
while always advocating for her client's best interests.
Kent
Feuerring, Associate Broadcast Consultant
studied economics at Harvard and business/marketing at University
of Miami. He brings years of commercial film, agency production and
finance skills to the company. Starting his career in film accounting
with Zupnik Enterprises, LA, he worked on the Academy Award-winning
feature Glengarry Glenross. After years of freelance producing, and
assistant directing, he became co-owner of A Pictures, a bi-coastal
commercial production company and managed for eight years. He has
won numerous awards including two Addys, two Mobius awards, and a
New York Festival award award. Kent has deep knowledge in budgeting
film production. Having worked with many different ad agencies and
clients has given him the insights necessary to deliver great advertising
at the best possible price. Kent is an energetic, focused individual
who enjoys the challenge of solving problems.
About L.inc
L.inc, headquartered in North Salem, New York (www.linc.bz),
is the premier production consulting firm in the advertising broadcast
and print industry. L.inc is dedicated to meeting their client's needs
of high quality advertising while providing money saving alternatives
and opportunities. L.inc manages production needs and assists in the
creating of award winning advertising. L.inc's expertise includes
television, radio, and print production, talent payments and celebrity/talent
negotiations. L.inc successfully fosters effective relationships among
agencies, suppliers, and clients.
Contact L.inc at 914-669-9019, www.linc.bz,
sue@linc.bz or kent@linc.bz.
